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A new study of CRM in the UK pharma industry shows many companies have failed to exploit its power to illuminate relationships with their...

The European Union Clinical Trials Directive is poised to make things more costly and complicated for clinical researchers, especially those in...

Pharma has not been slow in embracing new technology but sluggish industry growth means CRM technology is one avenue that could boost efficiency...

The new GMS contract will revolutionise general practice, including a new focus of primary care clinicians on disease-based targets and improved...

Medical education began life with publication planning but is today seen as a vital component of the pharma industry's so-called strategic...

Pharma commpanies must understrand the six 'P's of medical management education, in order to embrace the modern NHS and develop successful product...

As improvements in research productivity begin to swell companies' drug pipelines, pharma's next challenge will be to deliver on this promise.

As the shape of medical education changes, how can the pharmaceutical industry make the most of the increasingly varied resources available?

Have some doctors become too influenced by industry? Arguments over what constitutes proper behaviour has caused friction in a mutually dependent...

Stay out of the escalating sales force 'arms race' and get ahead of the competition by implementing cultural and technological change.

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