Cirrus – a new name for specialist artwork services
pharmafile | September 15, 2016 | News story | Business Services, Manufacturing and Production, Medical Communications, Research and Development, Sales and Marketing |
Multi Packaging Solutions (“MPS”), a global leader in value-added print and packaging solutions for the pharmaceutical, healthcare and FMCG sectors, has rebranded its global artwork services under the Cirrus brand name.
Cirrus offers a full artwork creation and lifecycle management service as well as packaging design, print and artwork consultancy. Gill Wright, Design & Development Director, explained: “The service has always operated with a high degree of independence so it was a natural step to brand the resource under a new identity. The artwork service has enjoyed strong growth over the last decade and supplies a range of artwork related services to global leaders as well as regional specialists in the pharmaceutical, healthcare and FMCG sectors.”
The establishment of the Cirrus brand will emphasise the specialist nature of the services we provide as well as the independent nature of our operations to service client needs.
Gill continued: “We confidently support our customers’ outsourcing needs, often becoming an extension of their businesses. The benefits include immediate access to true artwork and packaging expertise, quality assurance, cost savings and lead-time reductions.”
Cirrus has dedicated facilities in Europe and North America that use the latest technology to enable effective collaboration and a rapid response, as well as full regulatory compliance. Cirrus can manage artwork at every stage, and offers a full, confidential service, providing independent technical advice, regardless of where the artwork is originated. Cirrus implements a quality system that conforms to the highest pharmaceutical standards for printed materials, with process maps and documented procedures provided for every production phase.
Gill went on to say: “Security is paramount and full product traceability is crucial to maintaining the security of supply. At Cirrus we build in tailor-made checks as well as standard procedures using technology such as barcode and text verification systems. Artwork mistakes can lead to product recalls so secure data and backup is assured with every project. No other artwork resource can match this level of security.”
About Cirrus
Cirrus delivers an independent service, while enjoying the added benefit of being part of a leading manufacturer of consumer packaging – Multi Packaging Solutions – which ensures stability and financial support for large projects. Expert artwork creation and management is available for all packaging components, including cartons, labels, leaflets, foils, information booklets, sachets, shrink wraps and technical documentation. For more information, please visit www.cirrus-artwork.com
North American Media Contact
Natasha Marback
E: natasha.marback@multipkg.com
Tel: +01 646-834-1515
European Media Contact
Bob Houghton
E: bob.houghton@multipkg.com
Tel: +44 (0)1635 290521
