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Latest Feature Articles

Pharma’s changing salesforces

Sales and Marketing |

The traditional salesforce model has served the industry well for 30-40 years and has been one of the biggest drivers …

Feature

Marketers and levels of leadership

Sales and Marketing |

Trends come and go in the pharma industry – just like in any other – but one which has stuck …

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Waking up to new ways of training

Business Services |

From sales forecasts to the marketing mix, from business information to regulatory project management, there are as many training courses, …

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Blockbuster partnerships

Research and Development |

Since pharma'ps big wave of innovation during the early 1990s, peaking in 1996 when 131 new drug applications were filed …

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Pharma – partners of NHS choice?

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The government sees choice as a major driver for promoting quality, responsiveness, efficiency and equity in public services. Choice in …

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Winning CROs look east for expansion

Research and Development |

The new onus on outsourcing has seen CROs reap the benefits of an industry striving to cut resource investment while …

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Reducing POM to P headaches

Sales and Marketing |

Following an eight-week period of public consultation, the Committee on Safety of Medicines is to shortly advise health ministers about …

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The inspector calls

Research and Development |

I have become a pharmacovigilance bore within my company, a prophet of doom. It is worse than that, because for …

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PCTs, points and their progress

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The Quality and Outcomes Framework (QOF) is the cornerstone of the new GMS contract whereby practices achieve payment for achievement …

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Handing over the reins of power

Sales and Marketing |

From poetry to patronage, finding a new chief executive for any pharma or biotech company can be a complicated business, …

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Dealing with the generic threat

Sales and Marketing |

The looming spectre of generics is one which no pharma company with successful medicines on the market can afford to …

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Connecting with customers

Sales and Marketing |

Great creative executions, those that have the 'wow' factor and stand out from the crowd, require long-term brand strategy and …

Feature

Advertising workshop

Medical Communications |

The investment risk in developing a profitable brand is huge and with every new brand launch comes escalating expectations. At …

Feature

The evolving world of advertising

Medical Communications |

The considerable challenges facing pharma companies over the past few years have taken centre stage in analysis of healthcare marketing: …

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How to get inside your customer’s head

Sales and Marketing |

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