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Seven Stones wins General Electric Healthcare account

Published on 13/12/05 at 11:33am

Specialist healthcare communications agency Seven Stones has secured a new global account with General Electric Healthcare Discovery Systems.

A subsidiary of General Electric, it sells high-tech scientific equipment and reagents to life science laboratories, including pharma industry R&D labs.

Seven Stones managing director Graham Hewitt said the company won the global account in a competitive pitch.

"We pitched for one part of the business, the Amersham portfolio of products, and on the back of that were awarded a new brand launch which involves working with GE to formulate their positioning and branding strategy for a new product global launch. It involved devising the repositioning and branding strategy for a complex set of heritage brands and new product launches.

"This pitch was quite a challenge as our ideas had to be highly creative but needed to work with a global audience. We are pleased we won the pitch and are looking forward to working with General Electric Healthcare Discovery Systems."

Seven Stones is a full service, independent agency offering branding, advertising and design services to predominantly healthcare clients across all media.



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