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PM Society Awards

Published on 28/01/08 at 02:08pm

The Pharmaceutical Marketing Society's Advertising Awards added their customary sparkle to the grey month of January, and celebrated the best campaigns in pharma from the last 12 months.

A well-dressed crowd of over 1,200 gathered at the Grosvenor House Hotel in London for the event, and were met by stand-up comedian and presenter Jimmy Carr who compered the awards.

Spirited Society members and their guests celebrated the achievements later on with some salsa on the dance floor or a flutter in the special casino set up for the event.

Paling Walters: a hit with both GPs and the agencies

The team at Paling Walters were elated as their Lethal Obsession campaign for Xenical scooped two awards for best GP Journal Advertisement, one of which is voted by GPs and the other by the industry.

The campaign for Roche's weight loss treatment previously won a clutch of awards last year, but Paling Walters creative director Frank Walters said their new achievements for 2007 were far greater as they were based on the opinion of both GPs and agencies.

Mr Walters added: "For a single advertisement to be deemed the very best by both our industry and by doctors is a truly defining moment. It finally confirms what I've always believed, that a big idea with the right emotion will be loved by everyone."

The agency also picked up best Hospital Journal Advertisement, as voted by agencies, for Roche's cancer drug Xeloda.

Woolley Pau also did well, taking home four awards for its campaign for Stiefel Laboratories' acne treatment Duac.

This year also saw three new categories added to the list of honours - Digital Media, International Core Campaign, and the Patient Information Campaign, which were sponsored by DoctorPortal.co.uk, PAN Advertising and TVF Communications respectively.

The new digital prize was so well supported the PM Society had to make two awards out of it, one for interactive programmes and another for films.

Langland won the Digital Media Film award along with the Geoff Brook Award for Innovation with its Pre-Launch Programme for AstraZeneca's Seroquel.

Meanwhile, PAN Advertising walked away with the award for best Detailing Aid with their work on Astellas Pharma's Vesicare.

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