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Media training company launched

Published on 31/10/03 at 10:53am

A new training agency specialising in preparing pharmaceutical spokespeople to deal with modern media techniques has been launched.

Asparagus Media, set up by former director and head of training at Burson Marsteller Gerry Griffin and Alison Spink, previously a director at Fleishman-Hillard, is the first pharma-specific training agency.

Gerry Griffin said: "We have already attracted a lot of interest, which we believe is due in part to the growing importance of medical media spokespeople and the current move towards a direct to consumer approach".

Asparagus Media hope to capitalise on preparing the pharmaceutical industry for a range of challenges, from emerging DTC promotion to rising 'patient power'.

The company boasts over 20 years combined experience in the media and public relations industries with issue management experience with Johnson & Johnson, Baxter, Monsanto and Unilever.

Alison Spink said: "Having in-depth knowledge of the pharma industry means that as well as being aware of the medical codes of practice which determine what can and can't be said, we also understand the science, allowing us to get the most out of a training session".

The company offers message development workshops, and media management training for key opinion leaders, patient advocacy groups and patients as well as company spokespeople. Online media management training and refresher courses and 'issues management' courses are also provided.

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