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Less TV and more internet advertising could be money well spent
Novartis' Lucentis over first hurdle on road to EU approval
But new drugs from Merck and Novartis could have a damaging effect on future sales
Acquisition of Schering boosts business by 80 million euros
Collaboration with Chi-Med builds pharma's R&D presence in China
Hopes that research could lead to immunisation breakthrough
Institute's preliminary appraisal says drug is too expensive
Massive cost savings expected but merger will lead to loss of 800 US jobs
Euro RSCG secures promotion of current and future products
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