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Negative data has prompted HRT usage and promotion to be cut back

It has always been an established rule that if pharma companies want to maximise impact at launch, they need to have a group of well-respected,...

What does the new GP contract hold for the pharmaceutical industry?

Nearly ten years after healthcare professionals first started using the Internet, its full potential, through a combination of human and technical...

Results of e-detailing survey indicate pharma sees a future for it in the marketing mix

Pharma companies can avoid having to scrap uncommercial products in the late development stage by creating a truly market-orientated R&D...

A look at pharmacovigilance careers available within regulatory authorities

The new GP contract may be a mixed bless for the profession, but seems to carry only good news for pharma

Few pharma companies choose to manage their corporate brand, but with pressure mounting from various stakeholders, they need to start making a...

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