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The industry is currently suffering from a lack of innovative new products, so what is being done to bring back the boom?

Every project has a project manager, but what exactly does such a person do?

An update on direct to consumer advertising and its future in Europe.

Planning your strategic communications is all about balance and targeting, so what factors should you take into account?

The advertising industry prides itself on being creative, but does this include being original? Doesn't that latest drug ad seem somewhat familiar...

New NICE clinical guidelines aim to raise standards in the treatment of schizophrenia. Pharmafocus investigates the story so far and how the...

Tips on how to prepare and handle for competency-based interviews.

A day in the life of a CRM-enabled sales representative.

On your behalf I have been thinking about customer relationship management (CRM) and its little brother, sales force automation (SFA) this past...

Hordes of pharmaceutical marketers descended on Grosvenor House for their traditional mid-winter jolly to celebrate the best of the past year's...

Mission Statement is a leading portal for the pharmaceutical industry, providing industry professionals with pharma news, pharma events, pharma service company listings and pharma jobs,
Site content is produced by our editorial team exclusively for and our industry newspaper Pharmafocus. Service company profiles and listings are taken from our pharmaceutical industry directory, Pharmafile, and presented in a unique Find and Compare format to ensure the most relevant matches