Features

With some methods of promoting product data yet to cross the Atlantic to Europe in force, what is the best way to let doctors know about your...

Full-service companies with established pan-European operations currently dominate the European contract research market, but competition is set...

To become truly customer focused, the industry needs its non-marketers to adopt a marketing mindset and move away from traditional organisational...

The pricing of a new generation of novel rheumatoid arthritis treatments could undercut current therapies, but doctors still want products that...

The best contract research organisations are past masters in drug development - but make sure they have the strength and depth to deliver on their...

As concerns persist about the effects of the EU Clinical Trials Directive, pharma will need to work with the non-commercial sector and regulators...

The industry is facing up to the major patient safety issue of counterfeit medicines - authentication at the point of dispensing is the way to...

Managing the flow of resources to the various products in your portfolio can present you with some difficult decisions, so how well does pharma...

Learning lessons from some of the fundamental traits of human psychology can help pharma and healthcare professionals ensure greater patient...

The downside of downsizing will be obvious to employees who are 'let go' - but what about the impact on the company? Will it necessarily be leaner...