Features

The new GP contract may be a mixed bless for the profession, but seems to carry only good news for pharma

Few pharma companies choose to manage their corporate brand, but with pressure mounting from various stakeholders, they need to start making a...

Pressures on both pharma companies and CROs mean that future success in R&D depends on shifting attitudes towards outsourcing.

With more pilots due to come to fruition, the signs for e-detailing point to it blasting into the mainstream marketing orbit.

The Persuaders

The practice of the 'hard sell' may still be prevalent in today's selling environment, but the art of persuasion can be far more successful. It's...

Putting your product in the hands of a contract research organisation should be a matter of trust - but auditing their performance will really...

Before you rush to fill the void left by a departing member of staff, you should take a careful look at what options are available

Customer relationship management is usually enterprise-centred. What it rarely is, what it needs to be, and what most users expect it to be, is...

'Think global, act local' is a favourite phrase of marketing execs, but does your know-ledge of cultural differences extend beyond Eurotrash,...

Electronic detailing in its various forms is gaining in profile as a new component of the pharmaceutical marketing mix and Pharmafocus is...