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Even if your product represents a clinical leap forward, unseating the 'gold standard' market leader is a major challenge - Andy Newman tells you...

To keep brands fresh and energised, pharmaceutical marketers need to plan and implement dynamic strategies for new indications and line extensions...

In return for a 7% price cut, the new Pharmaceutical Price Regulation Scheme brings stability and recognises pharma's contributions to the UK...

Government aid to help commercialise university R&D is welcome, but David Tubby argues there should be a greater focus on helping pharma...

With prescribing decisions shifting dramatically away from doctors towards the new groups of prescribers, how can pharma tell who is in control in...

Can electronic sampling change physician prescribing behaviour by offering a more interactive and efficient approach to sampling?

PCTs are keen to work with pharma companies on one-off projects but when it comes to long-term partnerships commitment levels are affected by risk...

Confidence in the reliability of randomised controlled trials has been hit in the wake of the Vioxx affair. Les Rose looks at how to make the '...

E-marketing has come a long way in recent years but what place does it have in the marketing mix and can its return on investment and business...

The Health Select Committee inquiry has forced the pharma industry to adopt a more open approach to medical communications but is it too little...

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