Skip to NavigationSkip to content

Features

Gary Johnson exposes some deeply held marketing beliefs as nothing more than myths and says resisting them could save the pharma industry millions...

Andrew Platten looks at what impact the Department of Health's latest guidance on practice based commissioning will have on pharma salesforces and...

Dr Paul Tunnah looks at how to carry out effective primary care promotion through customer analysis and considers whether a doctor or practice...

Jonathan Akehurst looks at the burgeoning counterfeit medicines business and finds out what UK pharma has in common with Manchester United and the...

Adopting a more scientific approach to commercial decision-making could put your new product development capability on the winning track, suggests...

There will no salesforce purge at Pfizer for the time being, despite the pharma giant making $4 billion in cost cuts - but is the industry's long-...

Chris Marks looks at 10 Brand Blunders and how to avoid them.

The flexibility that CSOs offer pharma companies is still their strongest selling point, but John Hosken argues recent changes in the NHS have...

To stop your brand falling 'sick' it is important to conduct regular 'healthchecks' - Dr Paul Stuart-Kregor advises asking 10 questions to see...

The trend for 'virtual organisations' has grown substantially in recent years - Vernon Harten-Ash discusses the benefits of interim managers in...

Mission Statement
Pharmafile.com is a leading portal for the pharmaceutical industry, providing industry professionals with pharma news, pharma events, pharma service company listings and pharma jobs,
Site content is produced by our editorial team exclusively for Pharmafile.com and our industry newspaper Pharmafocus. Service company profiles and listings are taken from our pharmaceutical industry directory, Pharmafile, and presented in a unique Find and Compare format to ensure the most relevant matches