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Results of e-detailing survey indicate pharma sees a future for it in the marketing mix

Pharma companies can avoid having to scrap uncommercial products in the late development stage by creating a truly market-orientated R&D...

A look at pharmacovigilance careers available within regulatory authorities

The new GP contract may be a mixed bless for the profession, but seems to carry only good news for pharma

Few pharma companies choose to manage their corporate brand, but with pressure mounting from various stakeholders, they need to start making a...

Pressures on both pharma companies and CROs mean that future success in R&D depends on shifting attitudes towards outsourcing.

With more pilots due to come to fruition, the signs for e-detailing point to it blasting into the mainstream marketing orbit.

The practice of the 'hard sell' may still be prevalent in today's selling environment, but the art of persuasion can be far more successful. It's...

Putting your product in the hands of a contract research organisation should be a matter of trust - but auditing their performance will really...

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