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Features

How do you ensure your product stands out from the crowd? Dr Paul Stuart-Kregor looks at the art of creating successful communications and...

Starting with how to launch a new brand on to the market, Pharmafocus presents a short guide to some of the fundamental aspects of pharmaceutical...

The traditional healthcare advertising model has been blown away as the drive to find new revenue streams forces agencies into a new pattern of...

The purchase of IMS by a consumer company underlines the potential of pharma market research. John Hosken looks at the most effective way to use...

Although the pharmaceutical industry is viewed as an attractive employer by tomorrow's science graduates, more and more students think a career in...

Evolution or Intelligent Design? Les Rose looks at whether new technology can speed up clinical development, reduce clinical trial costs and bring...

Helen Brown says economic reality is forcing pharma to focus on 'nichebusters', with orphan drug development and personalised medicine starting to...

Jonathan Akehurst takes a critical look at how the newly devolved nature of the NHS is forcing pharma companies to reassess their marketing and...

How can pharma's marketing research improve the targeting of messages to its healthcare professional customers? Pharmafocus surveys the landscape...

Are top healthcare executives being paid too much? Dr Bianca Piachaud considers the implications of a report into pay levels of the top 40 biotech...

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Pharmafile.com is a leading portal for the pharmaceutical industry, providing industry professionals with pharma news, pharma events, pharma service company listings and pharma jobs,
Site content is produced by our editorial team exclusively for Pharmafile.com and our industry newspaper Pharmafocus. Service company profiles and listings are taken from our pharmaceutical industry directory, Pharmafile, and presented in a unique Find and Compare format to ensure the most relevant matches