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Are regional leaders needed between corporate strategists and local marketers?
Dr Paul Stuart-Kregor argues the answer lies in individual...

Pharma's use of sales and marketing training is moving out of the classroom and on to the PC, says John Hosken, but it still needs to prove its...

Large pharma companies are increasingly turning to licensing products and 'alliance management' to meet revenue and growth expectations says John...

The government believes choice will help drive up the levels of quality and efficiency in patient care but how can pharma companies play a more...

With pharma companies battling to stop the flow of new drugs dwindling from a gush to a trickle Helen Brown says CROs have emerged as the real...

After the ground-breaking launch of Zocor Heart-Pro last year the expected POM-P avalanche hasn't quite happened but a number of exciting new...

The UK seems to have taken the lead in pharmacovigilance inspections - Dr Martin Goldman reveals what happens during an inspection and how to be...

Andrew Platten looks at how the GMS Quality and Outcomes Framework has been developing and the implications and opportunities for the pharma...

Despite companies like Pfizer and GSK taking the issue of succession planning very seriously, a surprisingly large number of companies don't have...

Helen Brown says the generic threat has spurred branded pharma to launch more creative and quicker counter strategies like 'evergreening' and line...

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