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Can pharma ever embrace new marketing ideas?

Even in the best of circumstances, a drug spends 10 to 12 years of its 20-year patent life being tested and proven. So is the clinical trial a...

Coping with the "knowledge glut" is just one of the many reasons why collaboration is becoming ever more important for the pharma industry

Summer is never traditionally the best time to attract the attention of GPs with new drugs, so how have products launched in the middle of this...

Maximising the benefits of the UK's R&D tax relief for the pharmaceutical sector

Why motivation continues to be a key factor in getting the best from your workers

What are the benefits of the EU's new single Community Patent and how effective is it in overcoming the problems of the existing European Patent...

Recruiting within the IT arena for pharmaceutical clients tends to be far more complex than recruiting IT professionals for commercial companies...

With the average sales rep's selling life at a single company estimated to be around 18 months, what choices do you have in keeping your sales...

The Internet as an advertising medium has lots to offer, but somewhat surprisingly works its magic best through text

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