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The story of the fight over Herceptin in the UK has been a truly exceptional one so far, but could be a true landmark for NHS rationing and...

Viewing products as separate entities means missing opportunities. Good portfolio management demands an interdependent approach - but this...

Two years on from the introduction of the revolutionary quality and outcomes-based contract for general practice, the targets are moving again,...

Staff turnover is a fact of life, but why do some companies succeed where others fail to retain their brightest talent? Cameron Tew takes a look...

Once heralded as the future, e-marketing has failed to usurp the traditional channels of promotion for pharma - but is its day still to come, asks...

Pharma companies have to work with the media, and being prepared for any scenario will help you influence how the media represents your business,...

The 2006 Prix Galien Awards will honour the latest breakthrough medicines - but which products will it be? Pharmafocus looks back at previous...

There will be more room for pharma to partner the NHS as it seeks to hit the government's targets, says Jenny Sims reporting from the annual NICE...

The importance of branding is generally understood, but pharma marketers who ignore best practices from other sectors will be left behind, argues...

Providing marketers with more advanced training arms them with the thinking to become expert and courageous members of the marketing team, argues...

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Site content is produced by our editorial team exclusively for Pharmafile.com and our industry newspaper Pharmafocus. Service company profiles and listings are taken from our pharmaceutical industry directory, Pharmafile, and presented in a unique Find and Compare format to ensure the most relevant matches