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Dedicated or syndicated contract salesforces - short-term fix or long-term partnership?

The industry is currently suffering from a lack of innovative new products, so what is being done to bring back the boom?

Every project has a project manager, but what exactly does such a person do?

An update on direct to consumer advertising and its future in Europe.

Planning your strategic communications is all about balance and targeting, so what factors should you take into account?

The advertising industry prides itself on being creative, but does this include being original? Doesn't that latest drug ad seem somewhat familiar...

New NICE clinical guidelines aim to raise standards in the treatment of schizophrenia. Pharmafocus investigates the story so far and how the...

Tips on how to prepare and handle for competency-based interviews.

A day in the life of a CRM-enabled sales representative.

On your behalf I have been thinking about customer relationship management (CRM) and its little brother, sales force automation (SFA) this past...

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