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Now that the storm of Whitehall-led NHS reform appears to be abating, the long journey towards the ultimate aim of all the re-organisation has...

What do recent rulings mean for pharmaceutical companies that want to increase the trademark protection on their products?

How far can healthcare copywriters keep within established rules and still ensure that they are really saying something to their target audience...

Can pharma ever embrace new marketing ideas?

Even in the best of circumstances, a drug spends 10 to 12 years of its 20-year patent life being tested and proven. So is the clinical trial a...

Coping with the "knowledge glut" is just one of the many reasons why collaboration is becoming ever more important for the pharma industry

Summer is never traditionally the best time to attract the attention of GPs with new drugs, so how have products launched in the middle of this...

Maximising the benefits of the UK's R&D tax relief for the pharmaceutical sector

Why motivation continues to be a key factor in getting the best from your workers

What are the benefits of the EU's new single Community Patent and how effective is it in overcoming the problems of the existing European Patent...

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