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IDEA Pharma

Cranfield, United Kingdom

Contact Details

Conway House
Medway Court
IDEA Campus
MK43 0FQ

See Map

Phone number: +44 (0)1234 756 340
Fax number: +44 (0)1234 756 341
Email address:



Go-To-Market Strategy

Probability of Commercial Success

Strategic Positioning 
Customer Construct 
Scenario Planning

Other services include:
- Opportunity Assessment Workshop
- Brand Development Workshop
- Strategic Vocabulary / Messaging Workshop
- Trademark Selection Workshop
- Target Claims Workshop
- Strategic Communication Workshop
- Positioning Process Workshop
- Situation Assessment
- Market Segmentation (covers physicians 
  and patients)
- Advisory boards
- Slamming – launch readiness and strategic 
  launch framework

Mission Statement is a leading portal for the pharmaceutical industry, providing industry professionals with pharma news, pharma events, pharma service company listings and pharma jobs,
Site content is produced by our editorial team exclusively for and our industry newspaper Pharmafocus. Service company profiles and listings are taken from our pharmaceutical industry directory, Pharmafile, and presented in a unique Find and Compare format to ensure the most relevant matches