Health Professions Council appoints Doctors.net.uk
pharmafile | August 5, 2010 | Appointment | Sales and Marketing | BMA, Doctors.net.uk, GMC, HPC, Lansley
Established to regulate fifteen different health professions, including groups as diverse as paramedics, physiotherapists, practitioner psychologists, clinical scientists, podiatrists/chiropodists and hearing aid dispensers, the HPC is an independent, UK-wide regulator that was set up to protect the public.
The HPC provides the ability to check through its online register the credentials of 205,000 health professionals it regulates. Through its register, which is constantly updated to include all individuals that meet and maintain its professional standards of practice, the HPC plays a critical role in enabling GPs to fulfil their obligation to improving patient safety and public protection.
Set to launch in July, the Doctors.net.uk campaign aims to engage GPs and increase awareness of the HPC and its online register. It highlights the vital role GPs play in making patient referrals and, most importantly, ensures that GPs and patients are aware of the HPC when referring on to HPC regulated health professionals, as well as reinforcing the benefits of using the online register as part of patient consultations.
Ebony Gayle, media and public relations manager of the Health Professions Council said: “We are determined to increase awareness of the HPC and our online register among GPs and to explain how the HPC can assist them in their duties around patient safety.
“We currently register and regulate over 205,000 professionals from 15 different professions including chiropodists, dieticians, physiotherapists and practitioner psychologists, and it is important that referrers such as GPs are aware of the HPC so they can inform their patients about us when referring to one of the health professionals we regulate. This is part of a six month programme and, through Doctors.net.uk, we hope to engage a large proportion of GPs during this period.”
Simon Grime, head of healthcare at Doctors.net.uk, added: “GPs are key to the success of the HPC and joining forces with Doctors.net.uk will enable them to engage GPs directly with their key messages. Not only will the programme reinforce what is required of GPs and their professional obligations to patient safety and public protection, but it will also help practically, by encouraging them to use the online register as part of the referral process.”
Doctors.net.uk works with a range of public and private sector organisations, from the Department of Health and NHS bodies, to charities and medical technology companies to deliver campaigns that drive awareness, engagement and behaviour change.
Related Content
No-deal Brexit will “make the disintegration of the health service an ever more real prospect”, BMA warns
As the UK hurtles towards a catastrophic and autocratic exit from the European Union, the …
NHS spends £26 million on consultancy
Private consultancy firms were paid at least £26 million as part of a reorganisation of …
Study reveals doctors political views as BMA backs Brexit final say
The London-based British Medical Association (BMA), which represents 156,000 doctors and 19,000 medical students, is …
