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Havas Health launches new Global Agency Group, Havas Lynx

Published date: 
12/11/2012

 

Euro RSCG Life 4D and Creative Lynx join to form new Global Brand for the next era in Health and Wellness.

NEW YORK (November 12th, 2012) — Havas Health today announced the launch of a new global agency group – Havas Lynx. Havas Lynx is comprised of what was formerly known as Euro RSCG Life 4D and Creative Lynx – and brings a unique, full-service agency offering, rich in digital experience and innovation.

The group has a bold mission: to serve as agents of the next era in health, dedicated to helping clients connect consumers, professionals and brands with information, services, and influence to drive new relationships and better outcomes.

The launch marks the formation of the third agency group within the Havas Health family – alongside sister-agencies Havas Life (formerly known as Euro RSCG Life) and Health4Brands (H4B). Havas Lynx has offices in New York, Manchester and London and is dedicated to helping clients connect consumers, healthcare professionals and brands with information, services, and influence to drive new relationships and better outcomes for all.

In the US, Larry Mickelberg, chief digital officer, partner, Havas Health, will also serve as president of Havas Lynx, while in Europe, Havas Lynx will be led by its four directors, Neil Martin, David Hunt, Dave Whittingham and Steve Nicholas.

“Technology is completely changing the health and wellness landscape,” said Mickelberg. “Launching Havas Lynx is more than a rebranding – it’s the formation of a new group designed to help create and connect the new health ecosystem through which all future consumer, patient, and healthcare professional journeys will happen.”

Creative Lynx, who joined the Havas network earlier this year, is credited with many of the most pioneering innovations within health and wellness marketing across social media, mobile and closed-loop marketing. Euro RSCG Life 4D is also widely seen as a thought leader in digital health. Together, both agencies will continue to build on a more than 25-year track record of realizing unified campaigns that engage audiences and deliver results, providing a full-service offering with digital at its core.

“How we all experience healthcare is evolving, and will continue to do so,” said Hunt, digital director, Havas Lynx Europe. “We are committed to transforming outcomes in the interests of patients, caregivers, and healthcare professionals. Informed by our experience, and driven by innovation, the combined expertise of the new group will deliver a seamless experience for all stakeholders.”

“Havas Lynx will combine industry-leading strategy and insight with award-winning creativity and innovation, to deliver best-in-class global campaigns,” said Nicholas, client services director, Havas Lynx Europe. “The partnership, and broader network, provides a true global footprint that allows us to combine global thinking with local insight.”

“Combining two strong existing agencies to create a groundbreaking agency group that leads with digital really speaks to our culture of entrepreneurialism and the pursuit of getting to the future first,” said Donna Murphy, global CEO, partner, Havas Health.

“Creative Lynx and Life 4D have a shared culture, vision and a proven track record of success. We believe the establishment of Havas Lynx is true to our logic of putting digital at the core of all of our agencies and is going to take their momentum to the next level,” added Doug Burcin, global CEO, partner, Havas Health. 

 About Havas Lynx

 Informed by experience and driven by innovation, the people of Havas Lynx are agents of the next era in health. Dedicated to helping clients connect consumers, professionals and brands with information, services, and influence to drive new relationships and better outcomes. Comprised of what was formerly known as Euro RSCG Life 4D and Creative Lynx, Havas Lynx has offices in New York, Manchester and London. A member of the Havas Health global network. 

About Havas Health

 Havas Health is the umbrella company for the Havas Life (formerly known as Euro RSCG Life), Health4Brands (H4B), and Havas Lynx networks. A global leader in promoting positive health and wellness experiences, Havas Health is connecting people to brands everywhere. With more than 60 offices in 50 countries, Havas Health offers a unique approach to unified marketing, with a full range of services—medical, strategy, promotion, managed markets, medical education, digital, DTP/DTC, social media, advertising and PR—all under one P&L. Havas Health is a global subsidiary of Havas, a world leader in communications (Euronext Paris: HAV.PA).

About Creative Lynx

 Established in 1986, Creative Lynx is one of Europe’s leading healthcare communications agencies, with over 30 healthcare and digital innovation awards in the last three years and a series of industry firsts in social media, closed-loop marketing and mobile. The team, based in the UK, develops unified campaigns that engage audiences and deliver results; blending sector insight, design pedigree and digital innovation. Creative Lynx first joined the Havas network in Q2 of 2012.

About Euro RSCG Life 4D

With heritage dating to 1996, Euro RSCG Life 4D is a digital specialist agency within Havas Health.  The winner of a Med Ad News Vision Award for its Havas Drive virtual platform and scores of other industry awards, Euro RSCG Life 4D is a recognized thought leader in the world of digital health. Based in New York, the agency’s mission is to simplify the connection between people and health worldwide using a unique blend of strategy, content, technology, and media capabilities.  

Website: http://www.havaslynx.com/

Contact: Dalton Dorné - Havas PR 

+1.212.886.6840 dalton.dorne@havasww.com


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