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J&J appoints chief design officer

Published on: 26/03/14

Johnson & Johnson has reached outside of its industry and into the design and technology realm with its latest appointment. 

Said to be the equivalent of a chief marketing officer, J&J has hired a corporate-wide chief design officer in Ernesto Quinteros

Quinteros joins J&J from Los Angeles-based Belkin International, best known for technology products such as mobile wireless routers and iPhone/iPad cases. 

Through a company spokeswoman he told the Wall Street Journal: “I think design thinking has the potential to redefine consumer experiences and fuel innovation inside an organisation.” 

Quinteros will be based at J&J's New Jersey headquarters in the US and will report to Sandi Peterson, J&J group worldwide chairman, who oversees consumer brands such along with the company's vision care and diabetes solutions businesses. 

Peterson also oversees companywide supply chain, information technology, wellness and prevention programmes and the global strategic design office which Quinteros is to lead. 

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