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Complete Digital appoints Emma D'Arcy

Published on: 26/11/10

Emma D’Arcy has joined McCann Healthcare's Complete Digital group as a senior consultant.

Emma has worked with pharmaceutical companies, the medical profession, research organisations and patient groups for 15 years.

She founded the first social networking site for positive industry-physician interactions, co-chaired the inaugural EU conference on KOL relationships and has authored a number of White Papers around industry uses of social media.

At Complete Digital, Emma will continue to lobby, educate and increase understanding of the use of digital media within pharma.

Head of Complete Digital Kay Wesley said: "We are thrilled that Emma has accepted our invitation to join our fast-growing team and she will continue to do what she does best - evangelising about the opportunities for pharma in this conversational era and making sure we listen to the desires of the healthcare professional and the needs of the patient through appropriate digital strategies.”

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